Crystal Palace Football Club has made its foray into the metaverse and non-fungible token (NFT) space, evident through a trademark application.
The English football club is joining a global trend where organizations, brands, and celebrities are increasingly exploring non-tradable tokens (NFTs) and the metaverse as innovative avenues to engage with their fanbase.
The English football club has filed a trademark application for the metaverse and NFT.
Crystal Palace FC has engaged the services of licensed metaverse trademark attorney Michael Kondoudis, who recently took to Twitter to share this news with his followers. According to Kondoudis, a trademark application for the club’s coat of arms was filed with the United States Patent and Trademark Office (USPTO) on June 27.
As part of its trademark filing, the football club’s scope includes NFTs, cryptocurrencies, digital collectibles, virtual shoes, clothing, and sporting goods. Additionally, it extends to online NFT and crypto markets and exchanges, as well as NFT-approved media, among other related categories.
Metaverse and NFTs are held in the soccer field
By filing this trademark application, Crystal Palace is following the lead of other prominent football entities, such as Paris Saint-Germain, which submitted a trademark application for NFTs in mid-March.
In June, the English Premier League, where Crystal Palace FC competes, embraced the metaverse trend with two filings, incorporating the “loving” phrase associated with its name and the “lion head” logo, both submitted to the US Patent and Trademark Office (USPTO). Notably, one of these filings includes the “trophy” logo.
Furthermore, it’s worth noting that in late June, football star and Manchester United player Cristiano Ronaldo entered into an exclusive multi-year NFT partnership with Binance, the world’s largest cryptocurrency exchange by trading volume. This partnership aims to create various NFT products on the Binance platform.
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